The use of AI in marketing continues to expand, with various statistics highlighting its growing role in the industry. Here’s a more detailed look at how AI is being used by marketers.

• Content Production – Around 35% of marketers use AI for content production, such as writing blog posts, creating social media content, or generating email marketing campaigns. This use of AI helps streamline content creation, reduce the time spent on repetitive tasks, and provide personalized content to target audiences. AI is used not only for drafting and creating outlines but also for generating ideas and inspiration.​
• Email Marketing – 49% of marketers utilize AI to create and optimize email content. AI’s ability to personalize email content, segment audiences based on behavioral data, and schedule sends at optimal times has made it an essential tool in improving email marketing performance. AI-powered email campaigns also increase engagement by tailoring content to individual preferences.s​
• Ad Targeting – 18% of marketers use AI for ad targeting. AI enhances ad targeting by analyzing consumer data and behaviors to deliver more relevant ads to the right audience. AI-driven systems can adjust in real-time, optimize creative placements, and segment audiences to ensure that ads perform more effectively.​
• Influencer Marketing – 54.8% of marketers believe AI has a positive impact on influencer marketing. AI helps identify the best influencers for brands by analyzing metrics such as audience engagement, sentiment, and authenticity. It also aids in optimizing influencer campaigns by predicting the most effective collaboration strategies and measuring performance post-campaign.
• Customer Service – AI-powered chatbots and virtual assistants are being increasingly used for customer service, with 20% of marketers employing AI for this purpose. These tools help handle customer inquiries, provide 24/7 support, and improve response times, all while reducing operational costs.s​

These statistics reveal that AI is not only reshaping how content is created and personalized but also improving customer engagement and optimizing ad campaigns. The increasing adoption of AI reflects its value in driving efficiency, personalizing marketing efforts, and delivering better results in the ever-evolving digital landscape.